Key Lessons for Local Business Owners from the Blockbuster’s Marketing Playbook

A marketing phenomenon unlike anything we’ve seen in a while– it’s BARBIE! 

The Omni Marketing girls checked out the movie in theatres (along with millions of others) and are sharing our thoughts. 

In this (mostly) spoiler-free episode, we break down the marketing budget of the movie, the hype surrounding the release, our favorite– and most surprising– brand collabs, and more! 

We also chat about the movie’s perspective on gender stereotypes and culture as a whole. 

Join us for this moment in pop culture with a few lessons in advertising along the way. Listen below.

Shelley Hoffman

Shelley Hoffman

Director, Omni Marketing Group

Shelley is marketing strategist with a heart for local business owners.  With a 10+ year career in media sales, advertising, marketing, and public relations, she brings her can-do attitude and big ideas to each and every campaign she creates for her clients.


More visibility. More traffic. More leads. More sales.  All together, that equals more revenue and ultimately, more profit for your local business.  Omni Marketing Group has helped over 100 businesses just like yours.  To see how we can make a difference for you, schedule your free consult call with one of our team members today.