The Process You Need for Getting the Best ROI on Your Advertising

“How do I know what is working and what isn’t in my marketing?”

Sound familiar?  Most local business owners have no idea how to answer this question.

Don’t be left scratching your head.  Testing and optimizing is a crucial part of online marketing, but many times it’s completely overlooked.  A/B testing is how you will ensure that you are seeing the best possible return on investment for your advertising dollar.

In this three-part series, we discuss how to set goals for your campaigns, 3 crucial components to test in your marketing, and how to analyze the data to make the best decisions for your business.

Part One is all about why A/B testing is worth your time as a business owner… want to get the most out of your marketing budget?  Want to know what’s working and what’s not?  Then this process is for you.  Listen to the full episode below.

Shelley Hoffman

Shelley Hoffman

Director, Omni Marketing Group

Shelley is marketing strategist with a heart for local business owners.  With a 10+ year career in media sales, advertising, marketing, and public relations, she brings her can-do attitude and big ideas to each and every campaign she creates for her clients.


More visibility. More traffic. More leads. More sales.  All together, that equals more revenue and ultimately, more profit for your local business.  Omni Marketing Group has helped over 100 businesses just like yours.  To see how we can make a difference for you, schedule your free consult call with one of our team members today.