How Organic Social Media Can Boost a New Product Launch

Launching a new product can be trial and error- but for one client it was a big WIN.  After being initially skeptical about introducing a new brand to their drive-thru market, “cocktails to go” made their way into the stores with no paid aid spend or promotion. 

But the market spoke- and we heard them loud and clear!  

In this episode, we’re product testing (because… wine slushies!!) and giving you a behind-the-scenes look at how a loyal following on social media caught wind of a new offering and propelled a full-blown product launch (that even ignited a battle of the boozy slushies).

Grab a drink– cocktail-to-go, anyone?! and hang out with us for a marketing chat.  Listen to full episode below.

Shelley Hoffman

Shelley Hoffman

Director, Omni Marketing Group

Shelley is marketing strategist with a heart for local business owners.  With a 10+ year career in media sales, advertising, marketing, and public relations, she brings her can-do attitude and big ideas to each and every campaign she creates for her clients.


More visibility. More traffic. More leads. More sales.  All together, that equals more revenue and ultimately, more profit for your local business.  Omni Marketing Group has helped over 100 businesses just like yours.  To see how we can make a difference for you, schedule your free consult call with one of our team members today.