Back to school is around the corner!  Do you remember science projects and science fairs?!  That’s what marketing can sometimes feel like– testing and experimenting– to find the best and most effective way to advertise.

In this episode, we talk about how we are running experiments for our local business clients.  We also chat about practical ways you can test and refine your own results, how to run experiments on your own campaigns, what Google is doing to help advertisers experiment on their platform, and how to make sense of all that data– but we promise, you don’t have to be a scientific genius to get this right!  It just takes an inquisitive mind and a desire to grow your business.  Listen now.

Shelley Hoffman

Shelley Hoffman

Director, Omni Marketing Group

Shelley is marketing strategist with a heart for local business owners.  With a 10+ year career in media sales, advertising, marketing, and public relations, she brings her can-do attitude and big ideas to each and every campaign she creates for her clients.


More visibility. More traffic. More leads. More sales.  All together, that equals more revenue and ultimately, more profit for your local business.  Omni Marketing Group has helped over 100 businesses just like yours.  To see how we can make a difference for you, schedule your free consult call with one of our team members today.